Measuring and optimising corporate cultures


94% of the CEOs and managers consider corporate culture to be an important factor of success. Only very few of them, however, are able to define, specify or even describe corporate culture.

Any company is only as good as the people working for it and their framework conditions. The way they behave, feel, think and work is a matter of corporate culture. Corporate culture is based on the mutual values that are lived and have proven their worth before. Which concepts have proven their success in the past? That's just where the problem is! Many companies or their employees and managers hold on to proven concepts that have shown their worth in the past even if it is, or should be, questionable whether this will hold true in future as well.

Analysis of different CEO studies clearly shows the following opinion trends:


  • 79%: Complexity clearly increases
  • 92%: Change management is important
  • 78%: Ability to change is important
  • 94%: Corporate culture is important for success

The culture in a company can positively influence its economic success. Scientists have proven it, but it will hardly work without example values and standards being exhibited. Ability to learn and to change are the key factors for a successful future. This can be made conscious with the 9 Levels – and possibly initiate sustainable changes.